The client asked for a website with a "bold with attitude" feel for La Hacienda Park. From a user experience (UX) perspective, this meant designing an interface that's direct, visually strong, and aims to get users interested enough to book an experience quickly.
The "bold with attitude" request shows up right away in the design. The large video at the top immediately shows what the park is about. The use of dark green and bright yellow, along with very large text like "EXPERIENCE THE THRILL!", is designed to catch the user's eye and communicate energy. The main navigation is simple, and "Book Now" buttons are obvious, guiding users toward the main action. Package details and reviews are also presented in a straightforward, confident way to build trust. The UX goal here is to make a strong initial impact and make users feel the excitement the park offers.
While a bold look gets attention, users also need to find information easily. The design uses large headings and icons (for package features or safety rules) to help break up information and make it easier to scan. However, some sections with a lot of text, like "Hacienda General" or "7 reasons to visit," could be hard for users to read through. For the UX, the challenge is to make sure the bold style doesn't make it difficult to understand details. This means using the bold look to structure content clearly, perhaps with better spacing or visual separation for text-heavy parts, so users don't get overwhelmed when looking for specifics.
The La Hacienda Park website uses bold design elements as the client requested. It's designed to grab attention and clearly show what the park offers through its strong visuals and direct calls to action. From a UX standpoint, the design tries to make an immediate impact and clearly present the main offerings. There's always an opportunity to improve how detailed information is presented so that the bold style helps, rather than hinders, users as they move through the site. The design shows how a specific brand personality can be reflected through direct UX choices.
